Priced by your size. Never per person.
Published prices, month to month, cancel anytime. Two ways in, and both prices depend on one thing: how many people work at your agency.
Start here · free trial
Markets
Run every carrier relationship in one place, and never guess appetite again. No system of record, so nothing has to move.
$199/month
One price for a team of 2 to 5. Live the same day.
Or $1,990/year: twelve months for the price of ten.
14 days free. No migration. Cancel anytime.
The whole agency, one login
Then move the book · with a demo
Agency
Everything in Markets, plus the book. Your AMS, your CRM overlay, and your carrier tools collapse into one.
$399/month
For 2 to 5 people. Hire inside your band and the price does not move.
Or $4,389/year: eleven months’ price, and the book import free.
Same product at every price. Nothing is withheld, you just pay for your size.
Annual prepay: a month free, and the book import free. One month's fee for the import on monthly.
The book import is the upgrade, not a project
Moving from Markets to Agency, or from another AMS, is one import measured in days. Annual prepay: a month free, and the book import free; one month's fee for the import on monthly. Our wizard reads CSV and PDF exports, deduplicates, matches carrier names, and stages anything it cannot place for your review instead of guessing. One legacy vendor quoted an agency 3 to 4 months and $25,000 to onboard. We think that tells you everything about whose software the migration serves.
Your data stays yours, always exportable, no extraction fees.
AI usage
Generous AI included. No surprise bills. No meter anxiety.
We want your team asking Carrier Ask on every quote, so we don’t make you ration it. Every plan includes an allowance sized for real agency work, and a $50 per month overage cap is on by default. You see usage in the app and get a warning at 80%. Surprise invoices are designed out.
Each month HarborIQ also shows you the receipt: how many carrier questions it answered, how many renewals it flagged, and how many clients it watched for you. You should know what you are paying for, every cycle.
What your current stack really costs.
Most agencies pay for an AMS, then bolt a CRM overlay (AgencyZoom or GoHighLevel) on top because the AMS cannot track a prospect. Two logins, two data models, one sync that is always behind.
| Agency size | HarborIQ Agency | HawkSoft | NowCerts (Momentum) | AMS + AgencyZoom or GHL |
|---|---|---|---|---|
| 1-person agency | $199/mo | ~$344/mo | $99/mo | ~$280 to $550/mo |
| 5-person agency | $399/mo | ~$720/mo | $349/mo | ~$580 to $900/mo |
| 10-person agency | $599/mo | ~$1,190/mo | ~$700/mo est. | ~$800 to $1,400/mo |
| Logins to manage | 1 | 1 (no CRM or AI) | 1 (no CRM or AI) | 2 or more |
1-person agency
HarborIQ Agency $199/mo
5-person agency
HarborIQ Agency $399/mo
10-person agency
HarborIQ Agency $599/mo
Published pricing as of 2026: HawkSoft $250/mo base + $94/user; NowCerts Essentials $99/user, Business $349 for 5 users; AgencyZoom from $79/mo; GoHighLevel $97 to $297/mo plus usage fees for SMS, email, and AI. Stack ranges pair a mid-market AMS with one overlay. NowCerts is the cheapest established AMS, and a fine one; it has no CRM overlay, no carrier intelligence, and no AI, which is why so many of its agencies also pay for one of the tools in the last column.
Frequently asked questions
Want to see the whole agency run in one login?
Book a 20-minute Agency demo. We’ll show you the product, answer your questions, and stay longer if you want.
Book an Agency demo