The AI-native AMS + CRM for independent insurance agencies

Run your agency from one smarter command center.

Pipeline, clients, quoting, and follow-ups in one platform. One login. Zero per-user fees.

Founding partner pricing locks 33% off for life. Ask about it on your demo. Offer closes August 1, 2026.

HarborIQ command center, an AI-native AMS and CRM for independent insurance agencies

Every renewal surfaced 60 days early.

Proactive instead of reactive.

One search box for every carrier appetite question.

Knowledge that is findable, not memorized.

Zero per user fees, ever.

Flat pricing that does not punish you for growing.

The reality

Two hours to quote one customer.
That’s not a people problem.

Your agents open Progressive in one tab, Geico in another, Travelers in a third. Same client. Same address. Same vehicle. Typed three times. Each carrier uses different words for the same coverages.

Then the prospect from last month who said “call me in six months”? Gone. Your management system tracks current clients, not the ones who haven’t signed yet.

Your team works hard. They deserve tools that work just as hard.

The old core

Independent agents deserve better than the patchwork.

Captive agents at State Farm and Allstate get a single, purpose-built system on day one. One login. One workflow. One screen.

Independent agents? A 15-year-old management system for current clients. A handful of carrier portals that each speak a different language. Sticky notes for follow-ups. A prayer that nothing falls through the cracks.

The agents who offer more choice, more advocacy, and better service are stuck with the worst tools in the industry.

That ends now.

“What got you here won’t get you there.”

AMSRaterCRMReviewsCarrier DocsSpreadsheets
HarborIQ

Six tools. One platform. Zero per-user fees.

The new core

A command center, not a collection of tools.

HarborIQ replaces the patchwork with one AI-native platform designed around how agencies actually run. Your pipeline, clients, quoting, renewals, carrier knowledge, and team performance all speak the same language. Inside a single login.

HarborIQAgency ManagementNew BusinessFaster QuotesProactive RenewalsClient LoyaltyTeam CoachingCarrier Knowledge

One login. Every workflow. Built-in AI.

A day in the life

Tuesday, 8:15 AM. Here’s what HarborIQ does before lunch.

Seven moments, one real day. Meet Linda, owner of a 4-person agency in Jacksonville. This is what her first 8 hours look like.

  1. 8:15 AM
    Feat 01

    Guides your day

    Start every day knowing what matters

    Linda opens her laptop. HarborIQ has her day laid out.

    The three things that actually move the business today. Surfaced, in order, with one tap to act.

  2. 8:45 AM
    Feat 02

    Tracks carrier moves

    Know what every carrier did overnight

    Appetite updates, new products, and guideline changes. Summarized before coffee.

    No more inbox archaeology. HarborIQ reads carrier bulletins so your team doesn't have to.

  3. 9:30 AM
    Feat 03

    Protects your book

    Never leave a renewal on the table

    A nudge: Whitfield Roofing renews in 14 days. Draft already written.

    Lost renewals are lost income. We flag the ones at risk weeks ahead, draft the outreach, and track replies.

  4. 10:30 AM
    Feat 04

    Knows every carrier

    Answer any carrier question in seconds

    A client asks if Travelers writes roofers in FL. Linda asks HarborIQ. Answer in 4 seconds.

    Searchable, cited, up-to-date. Every appetite guide, addendum, and worksheet your team has ever uploaded.

  5. 1:30 PM
    Feat 05

    Quotes every carrier

    Six carrier quotes in minutes, not hours

    New prospect. Six carrier quotes come back while she pours coffee.

    Hours of re-keying become minutes. Send your client options ranked by fit, with coverage notes in plain English.

  6. 3:30 PM
    Feat 06

    Keeps clients close

    Stay in front of clients without thinking about it

    3 birthday SMS drafts sit in her approval queue. Tap, tap, tap, sent.

    Retention lives and dies on the small touches. We draft them; you approve them in one tap.

  7. 5:00 PM
    Feat 07

    Keeps the business tight

    Compliance, team snapshot, tomorrow ready

    Before the laptop shuts: CEU hours, license renewals, who's winning, who's stuck. All in one glance.

    No spreadsheets. No surprises. Tomorrow's top three are already drafted.

See the IQ in action

Ask anything. Get answers instantly.

HarborIQ’s built-in intelligence lets your team search across clients, carriers, policies, and tasks in natural language. No digging through tabs. Just ask.

Not another generic CRM

Built by watching agents work. Not by reading about insurance on the internet.

No more translating between carriers.

Every carrier has its own vocabulary for the same coverages. HarborIQ translates automatically so your team quotes faster and makes fewer errors.

No more lost prospects.

Most agency software only tracks your current book. HarborIQ tracks every prospect from first inquiry to bound policy, with reminders that actually work.

Built for the way your team actually works.

Your agents sell, quote, service, and follow up. HarborIQ is designed for generalists who wear every hat, not specialists who only do one thing.

The real math

Stop paying more for less.

Five real systems. Five agents on each. Same job. Different price, different speed, different amount of work left for your team.

HarborIQ Team

What 5 agents pay annually$4,188
What you pay to start$349
Days to first quoteWithin a week
Tools your team logs intoOne
Renewals surfaced before they slipAutomatic, 60 days early
Carrier appetite, answered in secondsBuilt in

Applied Epic

What 5 agents pay annually$21,600
What you pay to start$24,000
Days to first quote90 to 120
Tools your team logs into2 or more
Renewals surfaced before they slipManual reminders
Carrier appetite, answered in secondsNot built in

EZLynx

What 5 agents pay annually$6,900
What you pay to start$1,500
Days to first quote30 to 60
Tools your team logs into2 or more
Renewals surfaced before they slipManual reminders
Carrier appetite, answered in secondsNot built in

HawkSoft

What 5 agents pay annually$7,500
What you pay to start$3,500
Days to first quote45 to 90
Tools your team logs into2 or more
Renewals surfaced before they slipManual reminders
Carrier appetite, answered in secondsNot built in

AgencyZoom

What 5 agents pay annually$9,900
What you pay to start$0
Days to first quote14 to 30
Tools your team logs into2 or more
Renewals surfaced before they slipWorkflow rules
Carrier appetite, answered in secondsNot built in

Sources: documented public pricing and quotes shared with us by agencies that evaluated these systems before choosing HarborIQ. The Applied Epic figures come from a 2026 quote a 5-person agency received. Edit any row in the ROI calculator just below to match your numbers.

Your numbers, not ours

What HarborIQ would recover in your first year.

Pick what you use today. Edit anything that does not match your situation. Sources are listed under the calculator.

Your numbers

Estimated first year recovery

First year, switching to HarborIQ Team

$146,412

HarborIQ Team is $349 per month, flat. No per user fees.

Annual software cost difference
$17,412
Onboarding cost avoided
$24,000
Annual hours recovered
1,750 hrs
Annual time recovered, at your hourly rate
$105,000

From a 2026 quote a 5-person agency received before choosing HarborIQ. $24,000 onboarding, $1,800 per month for 5 users, 90 to 120 days to execute. Defaults come from published pricing and what agencies have told us they are paying. Edit any input above to model your own numbers.

What people are saying after seeing HarborIQ

Amanda Hausman, Carrier perspective at Pekin Insurance

Amanda Hausman

Carrier perspective, Pekin Insurance

I have looked at a lot of tools for independent insurance agencies. This is the most beautiful UI and most thoughtful usage of AI in the category I've seen. I am impressed.
Pekin Insurance logo
Alex Ricketts, Office Manager at Sertler and Associates

Alex Ricketts

Office Manager, Sertler and Associates

I have been doing this for years and nothing has come close to how HarborIQ thinks about my day. The screens are clean, the summary catches what I would miss, and the carrier work that used to eat my afternoons is finally somebody else's problem.
  • Hours back every afternoon
  • 1 login, not 6
Sertler and Associates logo
Andy Sertler, Principal at Sertler and Associates

Andy Sertler

Principal, Sertler and Associates

We've tried other tools. They all do one thing. This is the first platform that actually works the way our agency works.
  • Team performance, visible
  • Happier employees
Sertler and Associates logo

Built from 100+ hours embedded with real agencies

Designed with named founding partners, not focus groups

Every feature shipped in response to a real agent’s day

No 6-week migration

Switch in days, not months.

We know switching AMS feels risky. We designed onboarding so it isn’t.

1

Export your data

CSV from your current system. We’ll tell you exactly what to pull.

2

We import & clean

Our team handles the data migration, deduplication, and setup.

3

Your team is running

Hands-on walkthrough. Your agents are productive from day one.

Frequently asked questions

A note from the founder

Justin Mayer, founder of HarborIQ

Why I am building this.

I spent more than 100 hours sitting next to independent agents. Watching them retype the same client info into three carrier portals. Hunting through email for a renewal that already slipped. Reading sticky notes that should have been alerts. The category was built around the system, not around the agent.

HarborIQ is the platform I would want if I ran a 5 agent shop. One login. Renewals that surface before they slip. Carrier knowledge that is findable in seconds. Flat pricing that does not punish you for growing. We are shipping it with named founding partners, not focus groups, and every feature is in response to a real agent’s day.

Justin Mayer, Founder, HarborIQ

Read more on the Newsroom →

Founding partners get 33% off. For life.

Solo $119/mo, Team $229/mo, Operating System $399/mo. Locked forever. Standard pricing starts at $179/mo.

Founding partner pricing locks 33% off for life. Offer closes August 1, 2026. Limited to 20 agencies.

Not ready for a demo? Get updates as we launch.