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The AI-native AMS + CRM for independent insurance agencies

Run your agency from one smarter command center.

Pipeline, clients, quoting, and follow-ups in one platform. One login. Zero per-user fees.

Founding Partner pricing. 33% off locked for life. Offer closes August 1, 2026.

HarborIQ command center, an AI-native AMS and CRM for independent insurance agencies

The reality

Two hours to quote one customer.
That’s not a people problem.

Your agents open Progressive in one tab, Geico in another, Travelers in a third. Same client. Same address. Same vehicle. Typed three times. Each carrier uses different words for the same coverages.

Then the prospect from last month who said “call me in six months”? Gone. Your management system tracks current clients, not the ones who haven’t signed yet.

Your team works hard. They deserve tools that work just as hard.

The old core

Independent agents deserve better than the patchwork.

Captive agents at State Farm and Allstate get a single, purpose-built system on day one. One login. One workflow. One screen.

Independent agents? A 15-year-old management system for current clients. A handful of carrier portals that each speak a different language. Sticky notes for follow-ups. A prayer that nothing falls through the cracks.

The agents who offer more choice, more advocacy, and better service are stuck with the worst tools in the industry.

That ends now.

“What got you here won’t get you there.”

AMSRaterCRMReviewsCarrier DocsSpreadsheets
HarborIQ

Six tools. One platform. Zero per-user fees.

The new core

A command center, not a collection of tools.

HarborIQ replaces the patchwork with one AI-native platform designed around how agencies actually run. Your pipeline, clients, quoting, renewals, carrier knowledge, and team performance all speak the same language. Inside a single login.

HarborIQAgency ManagementNew BusinessFaster QuotesProactive RenewalsClient LoyaltyTeam CoachingCarrier Knowledge

One login. Every workflow. Built-in AI.

A day in the life

Tuesday, 8:15 AM. Here’s what HarborIQ does before lunch.

Seven moments, one real day. Meet Linda, owner of a 4-person agency in Jacksonville. This is what her first 8 hours look like.

  1. 8:15 AM
    Feat 01

    Guides your day

    Start every day knowing what matters

    Linda opens her laptop. HarborIQ has her day laid out.

    The three things that actually move the business today. Surfaced, in order, with one tap to act.

  2. 8:45 AM
    Feat 02

    Tracks carrier moves

    Know what every carrier did overnight

    Appetite updates, new products, and guideline changes. Summarized before coffee.

    No more inbox archaeology. HarborIQ reads carrier bulletins so your team doesn't have to.

  3. 9:30 AM
    Feat 03

    Protects your book

    Never leave a renewal on the table

    A nudge: Whitfield Roofing renews in 14 days. Draft already written.

    Lost renewals are lost income. We flag the ones at risk weeks ahead, draft the outreach, and track replies.

  4. 10:30 AM
    Feat 04

    Knows every carrier

    Answer any carrier question in seconds

    A client asks if Travelers writes roofers in FL. Linda asks HarborIQ. Answer in 4 seconds.

    Searchable, cited, up-to-date. Every appetite guide, addendum, and worksheet your team has ever uploaded.

  5. 1:30 PM
    Feat 05

    Quotes every carrier

    Six carrier quotes in minutes, not hours

    New prospect. Six carrier quotes come back while she pours coffee.

    Hours of re-keying become minutes. Send your client options ranked by fit, with coverage notes in plain English.

  6. 3:30 PM
    Feat 06

    Keeps clients close

    Stay in front of clients without thinking about it

    3 birthday SMS drafts sit in her approval queue. Tap, tap, tap, sent.

    Retention lives and dies on the small touches. We draft them; you approve them in one tap.

  7. 5:00 PM
    Feat 07

    Keeps the business tight

    Compliance, team snapshot, tomorrow ready

    Before the laptop shuts: CEU hours, license renewals, who's winning, who's stuck. All in one glance.

    No spreadsheets. No surprises. Tomorrow's top three are already drafted.

See the IQ in action

Ask anything. Get answers instantly.

HarborIQ’s built-in intelligence lets your team search across clients, carriers, policies, and tasks in natural language. No digging through tabs. Just ask.

Not another generic CRM

Built by watching agents work. Not by reading about insurance on the internet.

No more translating between carriers.

Every carrier has its own vocabulary for the same coverages. HarborIQ translates automatically so your team quotes faster and makes fewer errors.

No more lost prospects.

Most agency software only tracks your current book. HarborIQ tracks every prospect from first inquiry to bound policy, with reminders that actually work.

Built for the way your team actually works.

Your agents sell, quote, service, and follow up. HarborIQ is designed for generalists who wear every hat, not specialists who only do one thing.

The real math

Stop paying more for less.

Most agencies piece together 3 or 4 tools and still have gaps. Here is what that actually costs for a 5-person team on the HarborIQ Team plan.

HarborIQ Team

Monthly cost (5 users)$349
Per-user feesNone
Prospect pipelineIncluded
AI-assisted quotingBuilt in
Client managementIncluded
Number of logins1

Per-Seat AMS

Monthly cost (5 users)$720+
Per-user fees$94+/user
Prospect pipelineNot included
AI-assisted quotingNot available
Client managementIncluded
Number of logins1

AMS + CRM Bolt-On

Monthly cost (5 users)$800+
Per-user fees$94+/user
Prospect pipelineSeparate tool
AI-assisted quotingNot available
Client managementAMS only
Number of logins2 or 3

AI Quoting Tool

Monthly cost (5 users)~$300
Per-user feesVaries
Prospect pipelineNot included
AI-assisted quotingYes (only)
Client managementNot included
Number of logins2 or more

From the people who helped build it

We’ve tried other tools. They all do one thing. This is the first platform that actually works the way our agency works.

Andy Sertler, Principal, Sertler & Associates

I spend more time re-typing the same client info into carrier portals than actually talking to customers. Anything that fixes that changes everything.

Alex, Office Manager, Sertler & Associates

Built from 100+ hours embedded with real agencies

Designed with named founding partners, not focus groups

Every feature shipped in response to a real agent’s day

No 6-week migration

Switch in days, not months.

We know switching AMS feels risky. We designed onboarding so it isn’t.

1

Export your data

CSV from your current system. We’ll tell you exactly what to pull.

2

We import & clean

Our team handles the data migration, deduplication, and setup.

3

Your team is running

Hands-on walkthrough. Your agents are productive from day one.

Frequently asked questions

Founding partners get 33% off. For life.

Solo $119/mo, Team $229/mo, Operating System $399/mo. Locked forever. Standard pricing starts at $179/mo.

$100 refundable deposit. Offer closes August 1, 2026. Limited to 20 agencies.

Not ready to reserve? Get updates as we launch.